Media Law - Aly Patterson

  People who have built up a reputation and a following online due to their expertise and knowledge on a topic are otherwise referred to as " Social Influencer ". These individuals, as indicated by their label, heavily influence the community of social media users.  Big companies started to realize that the influence that these people had over others was much greater than originally perceived. When a makeup influencer advocates that they use a particular makeup brand, the product is sold out almost immediately. Watching this phenomenon, major companies learned to market their products through sponsorships and deals with these influencers.  Obviously, sponsorships honored both the companies and the Influencers by a mutual partnership. Influencers would be given free products and services, and in return, they would promote the products in order to provide a rapid increase in capital for the company.  Unfortunately like most social media trends, this also has ample down...

Cassette Tapes, an innovation for affordable and quality audio, took over the world for several decades. Until they lost out to CDs, cassettes were the biggest wave of communication through music in the world. They were the first form of affordable audio to allow people the opportunity to bring music anywhere they wanted, completely revolutionizing communication.  Like any invention, cassettes had to go through a pioneering stage, an early adapter stage, an early majority stage, a late adapters stage, and a laggards stage. These different stages collectively make up a theory of business called the  Diffusion Theory .  Diffusion Theory is a concept created to outline the timeline of a product's appeal and track participation from the buyer. This theory shows how a product begins, when it hits its tipping point, and when it starts to fall off the market.  To stay on the market, companies like  Apple  create new products yearly, keeping them relevant in the pu...

  In a world of technology and Social Networking, we as Americans have opened ourselves up to the world of surveillance and data mining. We expect to be watched by Facebook, Twitter, or Tik Tok, but what we often forget to look out for is the surveillance of our Government, and in some cases, other Governments. The Five Eyes is an Intelligence Agency created by the dominant five English-speaking countries of the world. The United States of America, the United Kingdom, Australia, Canada, and New Zealand created the Five Eyes as an espionage effort in a loophole around domestic laws.  The organization originated in 1943 when the United States and United Kingdom coupled due to allied goals following World War II. This alliance led to the two countries creating the start of an Intelligence Agreement called the BRUSA Agreement. A decade later, several countries joined as slightly involved third parties, which ultimately led to Canada, New Zealand, and Australia joining t...